Blount Small Ship Adventures is enhancing its products and ties with agents

American Canadian Caribbean Line, a family-owned company that operates three small ships, is changing its name to Blount Small Ship Adventures. The new name is a tribute to the late Luther Blount, who founded the line in 1966, according to his daughter, Nancy Blount, who is company president. The company’s tagline is “Go Where the Big Ships Cannot”—a phrase coined by Luther Blount in the 1960s.

“In 2011, we’ll celebrate our 45th year in business,” says Nancy Blount. “And we thought, what better way to pay tribute to Luther, who created this company, than to rename it something more reflective of his spirit of adventure.” The new name also reflects the type of cruise that the company operates—small-ship, informal cruises to many places only otherwise accessible by private yacht—rather than emphasizing the locales in which it operates.