Editor's Note: The River Cruise Phenomenon
By Theresa Norton Masek

When I first starting covering the cruise industry in 1995 or so, river cruising was in its infancy in North America. I remember doing one of my first major stories on river cruising, and I interviewed Serba Ilich, who then ran Uniworld, one of the few suppliers selling cruises on ...


Cover Focus: View From the River
By Theresa Norton Masek

Expert advice on how to sell and market river cruises

Once considered an emerging niche product, river cruising has gone mainstream. Though it existed for decades, primarily short cruises on dayboats as part of longer Europe itineraries, river cruising was really born in 1992. That’s when the Main-Danube Canal ...


At the Helm: River Cruise Pioneer
By Theresa Norton Masek

AMA Waterways’ rudi schreiner talks about his company’s latest ship and other news

Rudi Schreiner, president and co-founder of AMA Waterways, is a true pioneer in the river cruise industry in North America. He oversaw river cruise operations for Uniworld starting in 1992 and then opened the North American ...


At the Helm: Industry Spokesman
By Theresa Norton Masek

Viking River Cruises’ Torstein Hagen preaches the benefits of river cruising

Torstein Hagen, co-founder, chairman and CEO of Viking River Cruises, has a history with oceangoing cruise lines. He had served as CEO of now-defunct Royal Viking Line and has also served on the boards of Holland America ...


Ship Review: Staying the Course
By Theresa Norton Masek

The Paul Gauguin will continue serving luxury clients in french polynesia

The luxury cruise ship Paul Gauguin is remaining in French Polynesia, which is excellent news. For a time, its home was uncertain as it changed hands and a former owner discussed moving the 332-passenger vessel around the world. ...