Susan Shultz, director of sales for American Cruise Line, has been elected to the executive committee of the Niche Cruise Marketing Alliance (NCMA). Shultz replaces Jeff Krida, president of Cruise West, who was one of the founding members of NCMA and has been a strong proponent of travel agent education. Each seat on the executive committee is for a three-year term with one seat expiring every year. Other members of the executive committee include Ron Santangelo, president of Peter Deilmann Cruises, and Larry Haugh, vice-president of Star Clippers. The committee is responsible for all day-to-day corporate operating decisions of the organization. The Niche Cruise Marketing Alliance is an association of 13 cruise lines that have banded together to educate travel agents on specialty cruise products. NCMA member lines include American Cruise Lines, American West Steamboat Company, Cruise West, Discovery World Cruises, Fred Olsen Cruise Lines, Galapagos Explorer II (Canodros), Imperial Majesty Cruises, Imperial River Cruise Lines, Norwegian Coastal Voyage, Orion Expedition Cruises, Peter Deilmann Cruises, RiverBarge Excursion Lines and Star Clippers. NCMA member lines offer a variety of summer promotions and special features for sailings during the summer of 2006. For more information on NCMA, call 425-867-0399 or visit www.nichecruise.com.